My watch is worth more than 5,000 USD. How come my shipping label only says 5,000 USD?

UPS insures the package for $5,000 USD as that is the maximum amount that they will insure a package

We use a third party shipping provider named Parcel Pro, a division of UPS, and they are responsible for insuring the full value of a watch during transit. The total value insured is the same amount as our initial offer to you. UPS insures the package for $5,000 USD as that is the maximum amount that they will insure a package and then the balance of the purchase price is insured through Parcel Pro. For this reason, we may include a UPS Shipment Receipt.